Billboard advertising: 44 traffic-stopping examples

Billboard advertising is some of the best design there is, with larger-than-life design striving to catch the eye of busy consumers out on the street. Their sheer size gives them extra impact, but they need to be clever and not just enormous. We’ve listed our favourite billboard designs, all of which try something new and different to make their mark. 

While print ads have the advantage of smaller-scale design, it can be hard for billboard advertising to stand out amongst the surrounding visual noise. Billboard advertising campaigns can shake things up; whether it’s by using different materials, creating designs that interact with the surrounding environment, or just introducing some super-clever copy. Read on for some of our favourite creative billboard advertising campaigns.